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Maximizing every click

Maximizing every click

“Maximizing every click” is the name of a strategy I employed at G2, intending to capture users when they landed on our site. I’ve been a big advocate of the notion that it’s harder to come by traffic. First, the barrier to content creation is lower than ever before,...
Aurora UI — New Visual Trend for 2021

Aurora UI — New Visual Trend for 2021

UI design and especially its more artistic, visual side is constantly evolving. While most current products repeat the same, trusted and well-known IA patterns, UI and the Value Proposition are the biggest differentiators the product can have. Nobody is going to try...