by Charlie B. | Nov 4, 2026 | Behind The Code, DIY Coding, Featured
Most of the sites we build run on WordPress, and for a marketing site that’s the right call. But some things aren’t websites. They’re tools: a maintenance crew’s work orders, a live dashboard on the shop TV, a form a front desk uses two hundred...
by Charlie B. | Nov 2, 2026 | Behind The Code, Featured, Success Story
Picture a lake resort in the Northwoods on a Monday in shoulder season. Condos along the shore, a main lodge, a golf course, a marina full of pontoons and, in a few weeks, a shed full of snowmobiles. One maintenance crew covers all of it.Now picture how the work used...
by Charlie B. | Oct 28, 2026 | AI, Analytics, Featured
Whaleworx is one Chicago shop with one owner and a few AI helpers. This week it got a new crew member that doesn’t write, stage or appraise anything. It just watches. We call it Pulse™, and it may be the most useful thing on the whole ship. Every store owner has...
by Charlie B. | Oct 28, 2026 | Creative Assets, Featured, News
South Loop Digital is Xblu’s in-house media division. It started the way good side projects usually do: a logo to stamp on drone flights over the Chicago lakefront. A few years and a lot of batteries later, it is a working archive of aerials, time-lapses and...
by Charlie B. | Oct 23, 2026 | AI, AI Sales, Featured, News
A website used to be a brochure. Now it can answer the phone, hold a conversation, book the meeting, remember the person, and tell you what happened. Here’s every way a visitor can get help on an Xblu-built site, and how the pieces hand off to each other. We...
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