Dealer locator software has significantly evolved in sophistication over the last 5-10 years. Historically, a relatively stagnant feature set dominated the user experience. This includes a basic zip-code search with radius, results with names and phone numbers and not...
Global Insights Briefing: Cautious optimism Each month, the Google Ads Research and Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends. While people are more optimistic...
Investing in creativity: A necessity for business transformation Susie Walker / March 2021 Susie Walker is the Head of Awards at Cannes Lions International Festival of Creativity. Here, she shares how creative transformation is necessary for business growth and...
“Maximizing every click” is the name of a strategy I employed at G2, intending to capture users when they landed on our site. I’ve been a big advocate of the notion that it’s harder to come by traffic. First, the barrier to content creation is lower than ever before,...
The Evolution of the Web The web has evolved a lot over the years, and the applications of it today are almost unrecognizable from its most early days. The evolution of the web is often partitioned into three separate stages: Web 1.0, Web 2.0, and Web 3.0. What is Web...
With the holidays behind us and a new year ahead, it’s time to reset our goals and find ways to make our lives healthier and happier. This time last year, like many people, I decided to create a more regimented exercise routine and track my progress. I looked at...
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