by Charlie B. | May 18, 2023 | Behind The Code, DIY Coding, Marketing Agency, PPC
A landing page is like a storefront in the online world. It’s the first page that potential customers ‘walk into’ when they click on your ad, email link, or search engine result. Just like how an organized and visually appealing storefront can...
by Charlie B. | Apr 14, 2023 | Behind The Code, DIY Coding, PPC, Research
I’m constantly updating our client’s Google Ad PPC campaigns with fresh content (mostly headlines and descriptions) to fuel Google’s AI with more variations in order to improve overall campaign performance. So, I set out on a quick experiment to see...
by Charlie B. | Feb 27, 2023 | Analytics, Behind The Code, PPC, UX
A LiteSpeed server is a type of web server software that is designed to handle and serve web pages and other internet content quickly and efficiently. It is a popular alternative to the more commonly used Apache web server. LiteSpeed is known for its speed and...
by Charlie B. | Feb 23, 2023 | Behind The Code, DIY Coding, Uncategorized
As an AI language model, ChatGPT is not a tool designed specifically for accomplishing digital marketing objectives. ChatGPT is designed to generate human-like text based on the input it receives, and it can provide information and guidance related to digital...
by Charlie B. | Sep 9, 2021 | Analytics, Behind The Code, UX
Dealer locator software has significantly evolved in sophistication over the last 5-10 years. Historically, a relatively stagnant feature set dominated the user experience. This includes a basic zip-code search with radius, results with names and phone numbers and not...
by Charlie B. | Aug 30, 2021 | Behind The Code, PPC
Global Insights Briefing: Cautious optimism Each month, the Google Ads Research and Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends. While people are more optimistic...
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