by xblu2019 | Feb 27, 2023 | Analytics, Behind The Code, PPC, UX
A LiteSpeed server is a type of web server software that is designed to handle and serve web pages and other internet content quickly and efficiently. It is a popular alternative to the more commonly used Apache web server. LiteSpeed is known for its speed and...
by xblu2019 | Feb 23, 2023 | DIY Coding, Marketing Agency, PPC, Research
Partner with other small businesses: Partner with other small businesses that complement your services. For example, if you specialize in social media marketing, partner with a web design agency or a content marketing agency to offer a full suite of digital marketing...
by xblu2019 | Aug 30, 2021 | Behind The Code, PPC
Global Insights Briefing: Cautious optimism Each month, the Google Ads Research and Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends. While people are more optimistic...
by xblu2019 | Jun 10, 2021 | Behind The Code, PPC
“Maximizing every click” is the name of a strategy I employed at G2, intending to capture users when they landed on our site. I’ve been a big advocate of the notion that it’s harder to come by traffic. First, the barrier to content creation is lower than ever before,...
by xblu2019 | May 19, 2021 | Analytics, PPC
Alistair Rennie and Sian Davies have been analyzing the “messy middle” of the consumer purchase journey since 2019. Their latest research shows how behavioral science can be used to increase the effectiveness of Search ads. Consumers contend with a huge amount of...
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