🧮 Math-First Approach

🧮 Math-First Approach

Modeling Conversion Values for Non-eCommerce Funnels: A Practical Guide In many performance campaigns—especially those for services, appointments, or referrals—traditional eCommerce-style conversion tracking falls short. There’s often no clear “purchase”...
Global Insights Briefing: Cautious optimism

Global Insights Briefing: Cautious optimism

Global Insights Briefing: Cautious optimism Each month, the Google Ads Research and Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends. While people are more optimistic...