by Charlie B. | May 11, 2025 | DIY Coding, Marketing Agency, PPC, Research
Modeling Conversion Values for Non-eCommerce Funnels: A Practical Guide In many performance campaigns—especially those for services, appointments, or referrals—traditional eCommerce-style conversion tracking falls short. There’s often no clear “purchase”...
by Charlie B. | May 18, 2023 | Behind The Code, DIY Coding, Marketing Agency, PPC
A landing page is like a storefront in the online world. It’s the first page that potential customers ‘walk into’ when they click on your ad, email link, or search engine result. Just like how an organized and visually appealing storefront can...
by Charlie B. | Apr 14, 2023 | Behind The Code, DIY Coding, PPC, Research
I’m constantly updating our client’s Google Ad PPC campaigns with fresh content (mostly headlines and descriptions) to fuel Google’s AI with more variations in order to improve overall campaign performance. So, I set out on a quick experiment to see...
by Charlie B. | Feb 27, 2023 | Analytics, Behind The Code, PPC, UX
A LiteSpeed server is a type of web server software that is designed to handle and serve web pages and other internet content quickly and efficiently. It is a popular alternative to the more commonly used Apache web server. LiteSpeed is known for its speed and...
by Charlie B. | Feb 23, 2023 | DIY Coding, Marketing Agency, PPC, Research
Partner with other small businesses: Partner with other small businesses that complement your services. For example, if you specialize in social media marketing, partner with a web design agency or a content marketing agency to offer a full suite of digital marketing...
by Charlie B. | Aug 30, 2021 | Behind The Code, PPC
Global Insights Briefing: Cautious optimism Each month, the Google Ads Research and Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends. While people are more optimistic...
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