by Charlie B. | May 14, 2025 | AI, Behind The Code, Marketing Agency, News, Research, UX
In a world overflowing with data, organizations face a critical challenge: how to transform scattered information into valuable, usable knowledge. Enter Open WebUI interfaces — powerful, customizable AI-driven portals that create contextual conversations, preserve...
by Charlie B. | May 11, 2025 | DIY Coding, Marketing Agency, PPC, Research
Modeling Conversion Values for Non-eCommerce Funnels: A Practical Guide In many performance campaigns—especially those for services, appointments, or referrals—traditional eCommerce-style conversion tracking falls short. There’s often no clear “purchase”...
by Charlie B. | Apr 14, 2023 | Behind The Code, DIY Coding, PPC, Research
I’m constantly updating our client’s Google Ad PPC campaigns with fresh content (mostly headlines and descriptions) to fuel Google’s AI with more variations in order to improve overall campaign performance. So, I set out on a quick experiment to see...
by Charlie B. | Feb 23, 2023 | DIY Coding, Marketing Agency, PPC, Research
Partner with other small businesses: Partner with other small businesses that complement your services. For example, if you specialize in social media marketing, partner with a web design agency or a content marketing agency to offer a full suite of digital marketing...
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