by Charlie B. | Sep 14, 2026 | UX, AI, AI Sales, Featured, Research
How the Xblu AI Assistant Helps Your Business Work Smarter, Not Harder Today’s website visitors expect answers — and they expect them now. Whether they’re researching a product, looking for pricing, checking hours, or trying to see if you’re the right fit, people...
by Hanna Dydynski | Jul 9, 2026 | AI, Featured, Research, TikTok
In a world where digital media has invaded the way we live, interact, and function, tactics that are used to draw people into content — whether physical or digital — has also shifted. Attention is currency, and the posts that people choose to interact with are the...
by Charlie B. | Jan 15, 2026 | PPC, DIY Coding, Featured, Research
Most people think PPC works because of clever headlines or aggressive bidding. It doesn’t. It works because the right words show up at the right moment — when someone is already primed to act. More than a century ago, Ivan Pavlov demonstrated this with a bell, a bowl...
by Charlie B. | May 14, 2025 | AI, Behind The Code, Marketing Agency, News, Research, UX
In a world overflowing with data, organizations face a critical challenge: how to transform scattered information into valuable, usable knowledge. Enter Open WebUI interfaces — powerful, customizable AI-driven portals that create contextual conversations, preserve...
by Charlie B. | May 11, 2025 | DIY Coding, Marketing Agency, PPC, Research
Modeling Conversion Values for Non-eCommerce Funnels: A Practical Guide In many performance campaigns—especially those for services, appointments, or referrals—traditional eCommerce-style conversion tracking falls short. There’s often no clear “purchase”...
by Charlie B. | Apr 14, 2023 | Behind The Code, DIY Coding, PPC, Research
I’m constantly updating our client’s Google Ad PPC campaigns with fresh content (mostly headlines and descriptions) to fuel Google’s AI with more variations in order to improve overall campaign performance. So, I set out on a quick experiment to see...
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