by Charlie B. | Jan 15, 2026 | PPC, DIY Coding, Research
Most people think PPC works because of clever headlines or aggressive bidding. It doesn’t. It works because the right words show up at the right moment — when someone is already primed to act. More than a century ago, Ivan Pavlov demonstrated this with a bell, a bowl...
by Charlie B. | May 14, 2025 | AI, Behind The Code, Marketing Agency, News, Research, UX
In a world overflowing with data, organizations face a critical challenge: how to transform scattered information into valuable, usable knowledge. Enter Open WebUI interfaces — powerful, customizable AI-driven portals that create contextual conversations, preserve...
by Charlie B. | May 11, 2025 | DIY Coding, Marketing Agency, PPC, Research
Modeling Conversion Values for Non-eCommerce Funnels: A Practical Guide In many performance campaigns—especially those for services, appointments, or referrals—traditional eCommerce-style conversion tracking falls short. There’s often no clear “purchase”...
by Charlie B. | Jan 1, 2024 | Marketing Agency, News, UX
In the dynamic landscape of digital marketing, staying ahead of the curve is crucial for businesses aiming to effectively engage and convert their target audience. As we step into 2024, several key digital marketing tactics have emerged as game-changers....
by Charlie B. | May 18, 2023 | Behind The Code, DIY Coding, Marketing Agency, PPC
A landing page is like a storefront in the online world. It’s the first page that potential customers ‘walk into’ when they click on your ad, email link, or search engine result. Just like how an organized and visually appealing storefront can...
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