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Maximizing every click

Maximizing every click

“Maximizing every click” is the name of a strategy I employed at G2, intending to capture users when they landed on our site. I’ve been a big advocate of the notion that it’s harder to come by traffic. First, the barrier to content creation is lower than ever before,...

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Aurora UI — New Visual Trend for 2021

Aurora UI — New Visual Trend for 2021

UI design and especially its more artistic, visual side is constantly evolving. While most current products repeat the same, trusted and well-known IA patterns, UI and the Value Proposition are the biggest differentiators the product can have. Nobody is going to try...

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How Hex Code Colors Work

How Hex Code Colors Work

No matter what kind of coding project you are undertaking, chances are that at some point you’re going to start working with colors. This is particularly true if – as many people do – you learn to code using HTML to design web pages. When you first start out designing...

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