by Charlie B. | Oct 11, 2025 | AI, Behind The Code, Marketing Agency, PPC, Research
At Xblu, we’ve learned that automation doesn’t replace intelligence—it multiplies it. Google’s algorithms are powerful, but left alone too long, they start optimizing in circles. Switching between bid strategies isn’t confusion; it’s control. Alternating between...
by Charlie B. | May 14, 2025 | AI, Behind The Code, Marketing Agency, News, Research, UX
In a world overflowing with data, organizations face a critical challenge: how to transform scattered information into valuable, usable knowledge. Enter Open WebUI interfaces — powerful, customizable AI-driven portals that create contextual conversations, preserve...
by Charlie B. | May 18, 2023 | Behind The Code, DIY Coding, Marketing Agency, PPC
A landing page is like a storefront in the online world. It’s the first page that potential customers ‘walk into’ when they click on your ad, email link, or search engine result. Just like how an organized and visually appealing storefront can...
by Charlie B. | Apr 14, 2023 | Behind The Code, DIY Coding, PPC, Research
I’m constantly updating our client’s Google Ad PPC campaigns with fresh content (mostly headlines and descriptions) to fuel Google’s AI with more variations in order to improve overall campaign performance. So, I set out on a quick experiment to see...
by Charlie B. | Feb 27, 2023 | Analytics, Behind The Code, PPC, UX
A LiteSpeed server is a type of web server software that is designed to handle and serve web pages and other internet content quickly and efficiently. It is a popular alternative to the more commonly used Apache web server. LiteSpeed is known for its speed and...
by Charlie B. | Feb 23, 2023 | Behind The Code, DIY Coding, Uncategorized
As an AI language model, ChatGPT is not a tool designed specifically for accomplishing digital marketing objectives. ChatGPT is designed to generate human-like text based on the input it receives, and it can provide information and guidance related to digital...
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