by Charlie B. | May 11, 2025 | DIY Coding, Marketing Agency, PPC, Research
Modeling Conversion Values for Non-eCommerce Funnels: A Practical Guide In many performance campaigns—especially those for services, appointments, or referrals—traditional eCommerce-style conversion tracking falls short. There’s often no clear “purchase”...
by Charlie B. | May 18, 2023 | Behind The Code, DIY Coding, Marketing Agency, PPC
A landing page is like a storefront in the online world. It’s the first page that potential customers ‘walk into’ when they click on your ad, email link, or search engine result. Just like how an organized and visually appealing storefront can...
by Charlie B. | Apr 14, 2023 | Behind The Code, DIY Coding, PPC, Research
I’m constantly updating our client’s Google Ad PPC campaigns with fresh content (mostly headlines and descriptions) to fuel Google’s AI with more variations in order to improve overall campaign performance. So, I set out on a quick experiment to see...
by Charlie B. | Feb 23, 2023 | Behind The Code, DIY Coding, Uncategorized
As an AI language model, ChatGPT is not a tool designed specifically for accomplishing digital marketing objectives. ChatGPT is designed to generate human-like text based on the input it receives, and it can provide information and guidance related to digital...
by Charlie B. | Feb 23, 2023 | DIY Coding, Marketing Agency, PPC, Research
Partner with other small businesses: Partner with other small businesses that complement your services. For example, if you specialize in social media marketing, partner with a web design agency or a content marketing agency to offer a full suite of digital marketing...
by Charlie B. | Mar 8, 2021 | DIY Coding, UX
UI design and especially its more artistic, visual side is constantly evolving. While most current products repeat the same, trusted and well-known IA patterns, UI and the Value Proposition are the biggest differentiators the product can have. Nobody is going to try...
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