by Charlie B. | Oct 11, 2025 | AI, Behind The Code, Marketing Agency, PPC, Research
At Xblu, we’ve learned that automation doesn’t replace intelligence—it multiplies it. Google’s algorithms are powerful, but left alone too long, they start optimizing in circles. Switching between bid strategies isn’t confusion; it’s control. Alternating between...
by Charlie B. | May 14, 2025 | AI, Behind The Code, Marketing Agency, News, Research, UX
In a world overflowing with data, organizations face a critical challenge: how to transform scattered information into valuable, usable knowledge. Enter Open WebUI interfaces — powerful, customizable AI-driven portals that create contextual conversations, preserve...
by Charlie B. | May 11, 2025 | DIY Coding, Marketing Agency, PPC, Research
Modeling Conversion Values for Non-eCommerce Funnels: A Practical Guide In many performance campaigns—especially those for services, appointments, or referrals—traditional eCommerce-style conversion tracking falls short. There’s often no clear “purchase”...
by Charlie B. | Jan 1, 2024 | Marketing Agency, News, UX
In the dynamic landscape of digital marketing, staying ahead of the curve is crucial for businesses aiming to effectively engage and convert their target audience. As we step into 2024, several key digital marketing tactics have emerged as game-changers....
by Charlie B. | May 18, 2023 | Behind The Code, DIY Coding, Marketing Agency, PPC
A landing page is like a storefront in the online world. It’s the first page that potential customers ‘walk into’ when they click on your ad, email link, or search engine result. Just like how an organized and visually appealing storefront can...
by Charlie B. | Feb 23, 2023 | DIY Coding, Marketing Agency, PPC, Research
Partner with other small businesses: Partner with other small businesses that complement your services. For example, if you specialize in social media marketing, partner with a web design agency or a content marketing agency to offer a full suite of digital marketing...
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