XBLU SIGNAL
Insights on digital strategy, search, AI, content, and what’s next.
Jul
09
2026
What TikTok’s Algorithm Rewards (And Why Follower Count Doesn’t Matter)
In a world where digital media has invaded the way we live, interact, and function, tactics that are used to draw people into content — whether...
Jan
15
2026
Pavlov’s Dog, Keywords, and the Timing Problem in PPC
Most people think PPC works because of clever headlines or aggressive bidding. It doesn’t. It works because the right words show up at the right...
May
14
2025
How Open WebUI Interfaces Help Build Knowledge Capital for Organizations & HR
In a world overflowing with data, organizations face a critical challenge: how to transform scattered information into valuable, usable knowledge....
May
11
2025
🧮 Math-First Approach
Modeling Conversion Values for Non-eCommerce Funnels: A Practical Guide In many performance campaigns—especially those for services, appointments,...
Jan
01
2024
Effective Digital Marketing Tactics For 2024
In the dynamic landscape of digital marketing, staying ahead of the curve is crucial for businesses aiming to effectively engage and convert their...
May
18
2023
The Importance of Landing Pages
A landing page is like a storefront in the online world. It's the first page that potential customers 'walk into' when they click on your ad, email...
Apr
14
2023
Using Generative AI with Google Ad Scripts to Add Fresh Content to PPC Ads
I'm constantly updating our client's Google Ad PPC campaigns with fresh content (mostly headlines and descriptions) to fuel Google's AI with more...
Feb
27
2023
The SEO Advantages of using LiteSpeed Web Server for WordPress sites
A LiteSpeed server is a type of web server software that is designed to handle and serve web pages and other internet content quickly and...
Feb
23
2023
Is ChatGPT a good tool to accomplish digital marketing objectives?
As an AI language model, ChatGPT is not a tool designed specifically for accomplishing digital marketing objectives. ChatGPT is designed to generate...
Feb
23
2023
Creative Growth Ideas For A Small Digital Marketing Agency Startup
Partner with other small businesses: Partner with other small businesses that complement your services. For example, if you specialize in social...
Feb
21
2023
Digital Marketing Strategies for Start-ups
Get the most out of your digital marketing with Xblu - the smart and witty digital marketing agency. At Xblu, we understand that for start-ups and...
Sep
09
2021
Best practices in UX for dealer locators in 2021
Dealer locator software has significantly evolved in sophistication over the last 5-10 years. Historically, a relatively stagnant feature set...
Sep
03
2021
Replace your complex bar chart with a dot plot to make it better understood
Replace your complex bar chart with a dot plot to make it better understood The alternative to bar charts that works well with complex data Photo by...
Aug
30
2021
Global Insights Briefing: Cautious optimism
Global Insights Briefing: Cautious optimism Each month, the Google Ads Research and Insights team analyzes data sets of billions of recent search...
Jul
08
2021
Investing in creativity: A necessity for business transformation
Investing in creativity: A necessity for business transformation Susie Walker / March 2021 Susie Walker is the Head of Awards at Cannes Lions...
Jun
10
2021
Maximizing every click
“Maximizing every click” is the name of a strategy I employed at G2, intending to capture users when they landed on our site. I’ve been a big...
May
21
2021
What is Web3? The Decentralized Internet of the Future Explained
The Evolution of the Web The web has evolved a lot over the years, and the applications of it today are almost unrecognizable from its most early...
May
19
2021
Supercharge Google Search Ads with Behavioral Science
Alistair Rennie and Sian Davies have been analyzing the “messy middle” of the consumer purchase journey since 2019. Their latest research shows how...
Mar
08
2021
Aurora UI — New Visual Trend for 2021
UI design and especially its more artistic, visual side is constantly evolving. While most current products repeat the same, trusted and well-known...
Feb
04
2021
How brands and athletes are tapping into changing viewing habits to connect with fans
In the world of sports, the game may stop when the clock runs out, but the fandom doesn’t. Last year, when live events were delayed and seasons were...
Jan
29
2021
Build your own workout app in 5 steps—without coding
With the holidays behind us and a new year ahead, it’s time to reset our goals and find ways to make our lives healthier and happier. This time last...
Jan
02
2021
Start the year with new video measurement and reporting features
As 2021 begins, we’re still adapting to new ways of life, whether it’s working from home or streaming the latest TV shows and movies directly from...
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