Turn Your Website
Into a Conversation.

Absolutely — you pick the personality. Friendly, professional, playful, upscale, direct, whatever fits, plus an industry-specific setup so it talks like someone who actually works at your company, not a script read off a card.

No. The assistant works on its own and emails every lead to you. Carma CRM is an optional add-on for businesses that want to track and follow up on those leads in one place instead of digging through an inbox.

No. Carma uses your existing WordPress accounts, so anyone who manages leads just logs in to your site like they already do. No new app, no new password.

Most chatbots are glorified FAQ buttons that break the moment a visitor asks something unscripted. Xblu’s AI assistant is set up with your actual business—your services, FAQs, approved information and tone—so it holds a real conversation instead of dead-ending into “I don’t understand.”

It’s also told to stay inside what you’ve approved: no made-up pricing, policies or promises. When a question needs a human, it points the visitor to your team.

It depends on your site, your industry and how much customization you want—so instead of a generic price table, the fastest way to get real numbers is a quick, free consultation. Interested in the Carma CRM add-on too? We’ll price both on the same call.

Security isn’t bolted on after the fact. Rate limiting, spam protection and content moderation run quietly in the background on every conversation, and your AI provider key stays on your server—it’s never exposed in a visitor’s browser.

If you add Carma CRM, captured leads are stored in your own WordPress database rather than on a third-party platform.

Carma is built for businesses that don’t have a CRM, or that find theirs too heavy for day-to-day lead follow-up. If you’re happy with your current CRM, the assistant can keep emailing leads to you as it does now. Talk to us about connecting the two.

It saves the visitor’s contact details, what they asked for and the full conversation with the assistant, then emails you an alert. From there, you can move the lead through stages (New, Contacted, Qualified, Won or Lost), log calls and notes, assign an owner and set a follow-up date so nothing slips.

It’s a smart, always-on chat assistant built right into your website. It answers visitor questions instantly, day or night, and collects contact details from people who want to talk to your team—so an interested visitor at 11pm doesn’t have to wait until morning to reach you.

Add the Carma CRM add-on and every lead it captures lands in a simple tracker inside your WordPress dashboard, conversation and all.

Contractors, manufacturers, restaurants, healthcare, retail, transportation — it flexes across industries, because a good sales conversation adapts to the business, not the other way around.

In your own WordPress database, on your website. It isn’t sent to an outside CRM service, and you can export your leads to a spreadsheet whenever you like.

No — it’s built to work like your best front-desk person, not replace one. It handles the repetitive questions instantly so your team gets to focus on the conversations that actually need a human.

That’s exactly what it’s built for. Every conversation is designed to move a curious visitor toward booking a call, requesting a quote or asking the question your team would’ve missed at 11pm on a Sunday.

Results depend on your traffic and your offer, so we won’t promise a number. But a website that answers back gives you a shot at leads a static contact form never sees—and with Carma CRM, none of them get buried in an inbox.