Marketing & AI for theaters & live venuesEvery Great Night Out Starts With One Good Answer.

Patrons have questions before they buy: showtimes, seating, parking, accessibility, run time. Xblu builds the website, AI assistant and follow-up system that answers them instantly, in their language, so more questions turn into tickets.

  • Answers 24/7 in 4 languages
  • Accessibility questions answered kindly
  • Group & rental inquiries logged
Lakeside Stage · AI Assistant
🎭 New group sales inquiry → Carma CRM
26years building for the web
413projects launched
158clients served
1senior partner on your account

Built in Chicago for the stages that make Chicago shine

Live theaterConcert venuesComedy clubsMusic hallsPerforming arts centersFestivalsVenue rentals

Where seats go empty

Unanswered Questions Are Empty Seats.

Whether you run a storefront theater, a concert hall or a comedy club, patrons buy when they feel sure. Every unanswered question is a reason to wait, and waiting is how seats stay empty.

🕐

The box office closes, curiosity doesn’t

Patrons browse at night. If they can’t get an answer, they put off buying, then forget.

♿

Accessibility questions go unanswered

Guests who need accessible seating or listening devices won’t buy until they know they’re covered.

👥

Group and rental inquiries stall

Schools, senior centers and private rentals are big sales, and they wait in an inbox.

🌎

Not everyone asks in English

Many of your patrons are more comfortable in Spanish or Polish. One-language answers leave them out.

One night out, start to finish

The Curtain-Call Story

  1. 8:09 PM

    A patron finds you

    They searched “accessible theater near me” or asked an AI about this weekend’s shows.

  2. 8:11 PM

    Your AI answers

    Showtimes, seating, accessibility, parking, run time. Warm, accurate and in their language.

  3. 8:14 PM

    The request is logged

    Group size, date and needs land in Carma CRM. Your box office gets an email.

  4. 10:00 AM

    The box office confirms

    They already know the group. The call is about seats, not questions.

  5. Friday

    A full row, cheering

    Because someone got a good answer at 8 PM on a Tuesday.

Proof, not promises

Already Backstage at Chicago Theaters.

Chicago theater companies already trust Xblu with the websites, search and hosting that bring their audiences in.

See all client work →

Trained on your house

It Knows Your Venue Like Your Best Usher.

We load your season, showtimes, policies, seating and accessibility details, so the assistant answers like someone who knows every seat in the house.

🎟️ Shows & showtimes💺 Seating & sightlines♿ Accessibility services🅿️ Parking & transit⏱️ Run times & age guidance👥 Group sales🏛️ Venue rentals💝 Memberships & donations

🛡️ Guardrails built in

  • Never sells or holds seats itself: sends patrons to your box office or ticketing link
  • Never makes up answers: unknown questions go to a person
  • Never uses private pages or confidential content
  • Rate limits & a daily budget cap stop abuse
  • Your data stays yours, on your site and in your CRM

Run your own numbers

What Are Unanswered Questions Costing You?

Ticket revenue at risk each year
If you win back half
Extra orders per year

Based on your inputs: unanswered questions × the share who would buy × average order. The “win back half” line assumes faster answers recover half of them.

Fill more seats: book a review

Built for every audience

Welcome Every Patron in Their Language.

Your assistant answers in English, Spanish, Polish and German, starts in each visitor’s language, and tags every inquiry so your box office replies the right way. Perfect for bilingual programming.

EN

“Is there assisted listening?”

ES

“¿La obra es en español o tiene subtítulos?”

PL

“O której zaczyna się spektakl?”

DE

“Gibt es Parkplätze in der Nähe?”

From kickoff to launch

Live in About Six Weeks.

Week 1

Backstage walkthrough

We capture your season, venue details, accessibility services and how your box office works.

Weeks 2–3

Website build

Fast, mobile-first pages built SEO-first, so the right people find you.

Week 4

AI training

Your assistant learns your house. You test it until it sounds like your best usher.

Week 5

Lead routing

Carma CRM set up so every request reaches the right person, right away.

Week 6

Launch

Go live, connect Google, and start tracking every inquiry.

Questions From Theater & Venue Teams

Can the AI sell tickets?

It answers questions and sends patrons straight to your box office or ticketing link to buy. Group sales and rental inquiries are captured and sent to your team.

How does it handle accessibility questions?

We load your accessibility services, like wheelchair seating, assisted listening and ASL performances, so patrons get clear answers. Specific requests are routed to your box office.

Does it work in Spanish?

Yes. It speaks English, Spanish (Mexico), Polish and German, starts in each visitor’s language, and labels every inquiry with the language to reply in. A great fit for bilingual seasons.

Does it work for concert venues and comedy clubs?

Yes. Any live venue with shows, tickets and patron questions, from music halls to festivals.

How long does it take to launch?

About six weeks for the full system. If your website is solid, the AI assistant and CRM can go live in about two weeks.

What does it cost?

It depends on what you need. Book a 20-minute patron experience review and you’ll leave with a clear plan and real numbers.

20 minutes. Real answers.

Let’s Fill Every Seat.

We’ll look at how patrons reach you today, where questions go unanswered, and what a better experience would mean for your house.