Marketing & websites for steel fabricators & metal manufacturersYour Next Big Job Is Asking Questions at 9:47 PM.
Engineers and buyers vet fabricators on Google and AI long before they call. Xblu builds the website, AI assistant and follow-up system that answers them on the spot, qualifies the RFQ, and puts it on your estimator’s desk by morning.
- No prices quoted. Ever.
- Answers 24/7 in 4 languages
- Every RFQ logged with the full conversation
Built in Chicago for the shops that build Chicago
Where the money leaks
Most Shops Don’t Lose Jobs on Price. They Lose Them on Speed.
Whether you run a structural steel shop, a sheet metal fabrication shop or a contract manufacturer, metal fabrication marketing comes down to one thing: being found by the right buyer and answering them first. Here’s where most shops lose that race.
After-hours RFQs go cold
Buyers research at night and on weekends. By the time someone calls back, they’ve moved on to the shop that answered.
Estimators chase tire-kickers
Half the requests are missing material, quantity or a deadline, and your most expensive people spend hours just asking.
Your capabilities are buried
Engineers want thicknesses, tolerances and certifications in seconds. If they have to dig, they bounce.
Invisible to AI search
ChatGPT and Google’s AI answers now recommend fabricators. If your site doesn’t explain what you do clearly, you’re not on the list.
One RFQ, start to finish
The 9:47 PM Story
- 9:47 PM
An engineer finds you
They searched “laser cutting A36 plate Chicago” or asked an AI. Your site comes up, fast and clear on a phone.
- 9:49 PM
Your AI answers
It confirms you cut 3/8" A36 and asks the right questions: quantity, finish, drawings, deadline, delivery.
- 9:52 PM
The RFQ is logged
Specs, contact info and the whole conversation land in Carma CRM. Your estimator gets an email.
- 7:30 AM
Your estimator calls
No back-and-forth. They already know the job, so the first call is about the quote.
- 11:45 AM
Quote out by lunch
While competitors are still returning voicemails.
Proof, not promises
Already Building for Chicago Makers.
Fabricators and manufacturers already trust Xblu with the websites, search and hosting that bring in their work.
Laystrom
Website development · SEO · Hosting
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EnvironPrint
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Moose Sport Surfaces
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RimRiser USA
Website development · SEO · Hosting
Visit live site ↗Trained on your shop
It Knows What Your Best Estimator Knows.
We load your real capabilities, so the assistant answers like someone who has walked your floor, and stays inside what you approve.
🛡️ Guardrails built in
- Never quotes prices or promises ship dates
- Never guesses: unknown questions go to a person
- Never uses private pages or confidential content
- Rate limits & a daily budget cap stop abuse
- Your data stays yours, on your site and in your CRM
Run your own numbers
What Is Slow Follow-Up Costing You?
Based on your inputs: slow RFQs × your win rate × average job value. The “win back half” line assumes faster answers recover half of those jobs. Your mileage will vary, which is exactly what the review call is for.
Plug the leak: book a reviewBuilt for Chicago’s trades
Speaks Your Customers’ (and Your Crew’s) Language.
Contractors, foremen and buyers don’t all reach for English first. Your assistant answers in English, Spanish, Polish and German, starts in each visitor’s language, and tags every RFQ with the language your team should reply in.
“Can you bend 10-gauge stainless?”
“¿Pueden cortar placa de 3/8 con láser?”
“Czy spawacie konstrukcje stalowe?”
“Liefern Sie nach Wisconsin?”
One connected system
Get Found. Start the Conversation. Never Lose an RFQ.
A website built for engineers
Capability pages, spec sheets and certifications up front. Fast on a phone on the shop floor.
Web design → ✦Xblu AI Assistant™
Answers technical questions 24/7, qualifies every request and captures the RFQ.
See the assistant → 🔭EASEO™
Gets you ranking for the searches buyers use, and clear enough for AI answers to recommend you.
See EASEO → 🐾Carma CRM™
Every RFQ in one pipeline, with follow-up reminders so nothing goes quiet.
See Carma →From kickoff to first RFQ
Live in About Six Weeks.
Shop walkthrough
We capture your capabilities, equipment, materials, certifications and how you like RFQs.
Website build
Capability pages engineers love, built fast and SEO-first.
AI training
Your assistant learns your shop. You test it until it sounds like your best estimator.
RFQ routing
Carma CRM set up so every request reaches the right person.
Launch
Go live, connect Google, and start tracking every RFQ.
Questions From Shop Owners
Will the AI give customers prices?
No. It’s trained to never quote prices or promise ship dates. It confirms what you can make, collects the specs, and hands the RFQ to your estimator, who quotes like you always have.
Can it handle real technical questions?
Yes, within what you teach it. We load your processes, materials, thickness ranges, tolerances, certifications, capacities and service area. If a question goes beyond that, it says so and routes it to a person instead of guessing.
What happens with our customer information?
Conversations and leads are stored on your own website and in your own CRM, not in a shared database. AI responses are generated through OpenAI’s API, which doesn’t use that data to train its models by default. Only your team sees the RFQs.
Does it work in Spanish or Polish?
Yes. The assistant speaks English, Spanish (Mexico), Polish and German, starts in each visitor’s language, and labels every lead with the language your team should reply in.
Do you only work with Chicago fabricators?
We’re based in Chicago and know the Midwest manufacturing market well, but we build websites, SEO and AI assistants for steel fabricators and metal manufacturers anywhere in the U.S. Everything runs online, and your senior partner is a call away.
How long does it take to launch?
About six weeks for the full system: website, AI assistant, CRM and SEO. If you already have a solid website, the AI assistant and CRM can go live in as little as two weeks.
What does it cost?
It depends on what you need. Some shops start with the AI assistant on their existing site; others want the full Blu Horizon™ system. Book a 20-minute RFQ pipeline review and you’ll leave with a clear plan and real numbers.
20 minutes. Real answers.
Let’s Plug the RFQ Leak.
We’ll look at how RFQs reach you today, where they stall, and what a faster system would mean for your shop. No pressure, no generic pitch.
