Intelligent commerce for retail stores & e-commerce brandsAn AI Crew for Your Store, Counter to Back Room.
Shoppers get instant answers in their language. You get AI that stages your photos, writes your listings in your own voice, appraises one-of-a-kind items and runs live auctions, all on a secure store you own. Whether you sell online, in a store or both, Xblu builds the website, the AI and the follow-up system that turns browsers into buyers.
- AI listings, valuations & live auctions
- Answers shoppers 24/7 in 4 languages
- Never takes payments or card numbers in chat
- Works for online shops, storefronts or both
Built for the shops, boutiques and brands that sell online and on Main Street
Where sales slip away
Shoppers Don’t Wait. They Click Away.
Whether you run an online store, a storefront or both, shoppers buy when they feel sure. Every unanswered question about size, stock, shipping or returns is a reason to leave.
Questions stall the cart
Sizing, materials, shipping times, returns: if the answer isn’t instant, the tab gets closed.
Your staff is helping in-store shoppers
Phones and DMs pile up while your team helps the people in front of them.
Pickup and stock questions go unanswered
Shoppers want to know if they can grab it today. No answer means they buy it somewhere else.
Not every shopper asks in English
Many customers are more comfortable in Spanish or Polish. One-language answers leave sales on the table.
One sale, start to finish
The Lunch-Break Shopper Story
- 2:10 PM
A shopper finds you
They searched “wide trail running shoes near me” on their lunch break. Your site loads fast.
- 2:12 PM
Your AI answers
Sizing, same-day pickup, return policy. Friendly, accurate and in their language.
- 2:14 PM
The hold request is logged
Product, size and contact info land in Carma CRM. Your store team gets an alert.
- 2:30 PM
Your team confirms
A quick text: “Your pair is set aside at the front counter.”
- 5:45 PM
A happy customer
Who picks up the shoes, plus socks, and joins your email list.
Intelligent commerce
AI That Works the Back Room, Too.
Answering shoppers is half the job. Xblu's intelligent commerce engine, proven every day on Whaleworx, also handles the work behind the counter: photos, listings, pricing and auctions.
AI product staging
A phone photo goes in; a gallery-ready listing comes out. Background lifted, piece squared up and set on your store's signature stage.
Photo → listingVoice-to-listing
Walk the floor and describe each piece out loud. Keep your exact words, or let AI tidy the ums. Maker, size and materials fill in for you.
Voice → copyCopy in your voice
Descriptions, short blurbs and replies written in your store's own personality, with guardrails that forbid invented facts, dates or names.
Your brand voiceHands-off catalog work
Drop off a folder of photos. New products come back staged, described, valued and live; retakes and bulk edits handled the same way.
Done for you
Real listing, real store.
Lot 051 on Whaleworx: snapped on a phone, staged by AI, described from the owner's own words, appraised, and on the auction block the same day.
See the live listing ↗AI valuations
Know What It's Worth.
No SKU, no price to look up? For vintage, art, collectibles, consignment and resale, an AI appraiser posts a likely resale range on every item, so pricing stops being guesswork.
- Reads the whole lot: photos, size, maker, materials and the owner's story.
- Prices against your market: plain-English guidance like “Chicago resale, not gallery retail.”
- You stay in charge: show estimates to shoppers, hide them, or hand-set any item.
- Pennies to run: one AI call per item, then cached.
Live on WhaleworxLot 051 · Two Discs in a Gilt Frame
“Its size at 36 x 48 inches gives it a solid presence, and the dynamic abstract composition is eye-catching.”
Live auctions
Auction-House Selling on Your Own Domain.
Turn one-of-a-kind inventory into an event. Bidders compete on your site, with your branding, and you keep the customer list.
- Proxy bidding: shoppers set a hidden max and the system bids for them.
- Soft close: a late bid extends the clock, so nobody gets sniped.
- Secret reserves and opening bids set per store or per item.
- Winner pay links straight to secure Square checkout.
- Mix and match: auction some items, sell others at a fixed price.
Lot 180 · Horn Gramophone
- Bidder 4 · just now$85
- Bidder 2 · 2m ago$80
- Bidder 4 · 9m ago$65
Secure commerce
Smart Store. Safe Checkout.
The AI is clever; the money handling is boring on purpose. Payments run through Square and WooCommerce, and the AI never touches a card.
Square payments
Cards, digital wallets and Cash App Pay, processed by Square. Card numbers are tokenized and never stored on your server.
No cards in chat
The assistant never asks for or accepts payment details. It sends shoppers to your secure checkout instead.
HTTPS everywhere
Every page encrypted, with certificates that renew themselves.
Keys stay server-side
AI keys live in your store's private settings, never in the browser, the page source or a chat window.
Human in the loop
AI drafts and estimates; you approve. Override, hide or rewrite anything, any time.
Your store, your data
Catalog, customers and orders live on your own WooCommerce site, on fast, secure Xblu hosting, not rented space on a marketplace.
Case study · Whaleworx
One Chicago Shop, Run by an AI Crew.
Whaleworx sells weird, one-of-a-kind art and objects from a South Loop loading dock. Every lot is AI-staged, AI-appraised and auctioned on its own domain, with the owner's own words on the page.
Whaleworx · Intelligent Commerce
The engine behind it is ready for other shops: thrift and resale, vintage, estates, art, records, collectibles. Each store gets its own theme, its own voice and its own AI crew, tuned in settings rather than code.
Proof, not promises
Already Selling With Xblu.
Online stores and product brands already trust Xblu with the websites, search and hosting that drive their sales.
Trained on your store
It Knows Your Store Like Your Best Salesperson.
We load your products, sizing guides, store hours, shipping and return policies, so the assistant answers like your most helpful associate, and stays inside what you approve.
🛡️ Guardrails built in
- Never takes payments or card numbers in chat: checkout stays on your secure store
- Never promises stock or delivery dates your team hasn’t confirmed
- Shares only your approved return and shipping policies
- Never makes up answers: unknown questions go to a person
- Your data stays yours, on your site and in your CRM
Run your own numbers
What Are Unanswered Questions Costing You?
Based on your inputs: unanswered questions × the share who would buy × average order value. The “win back half” line assumes faster answers recover half of them.
Sell more: book a reviewBuilt for every shopper
Sell to Every Shopper in Their Language.
Your assistant answers in English, Spanish, Polish and German, starts in each shopper’s language, and tags every request so your team follows up the right way.
“Does this run true to size?”
“¿Hacen envíos a todo el país?”
“Czy mogę zwrócić produkt w sklepie?”
“Haben Sie das auch in Blau?”
One connected system
Get Found. Start the Conversation. Close the Sale.
A store that sells
Fast product pages, clear policies and an easy path to buy or visit, online and on any phone.
Web design →✦Xblu AI Assistant™
Answers sizing, shipping, stock and return questions 24/7 and captures holds, special orders and wholesale inquiries.
See the assistant →🔭EASEO™
Gets your products found on Google and clear enough for AI shopping answers to recommend them.
See EASEO →☀️Good Morning
Shoppers book a fitting, a consult or a pickup time in three taps, with reminders sent for you.
See the scheduler →🐾Carma CRM™
Holds, special orders and VIP customers in one place, with follow-up reminders.
See Carma →From kickoff to launch
Live in About Six Weeks.
Store walkthrough
We capture your products, policies, locations and how you like orders and holds handled.
Website build
Fast, mobile-first store and product pages built SEO-first.
AI training
Your assistant learns your catalog and policies. You test it until it sounds like your best associate.
Request routing
Carma CRM set up so holds, special orders and wholesale inquiries reach the right person.
Launch
Go live, connect Google, and start tracking every shopper question.
Questions From Store Owners
Does it work for online stores and physical stores?
Yes. It answers product, shipping and return questions for online shoppers, and hours, pickup and in-store questions for local customers. Most stores use it for both.
Can it take orders or payments?
No. Checkout stays on your secure store. The assistant answers questions, sends shoppers to the right product page, and captures holds and special-order requests.
Can it check live inventory?
Not by default. It never promises stock your team hasn’t confirmed; it sends a hold request instead. Connecting live inventory is something we can discuss for your setup.
Does it work with WooCommerce or Shopify?
It runs on WordPress sites, including WooCommerce stores. For Shopify and other platforms, talk to us about the best setup.
Does it work in Spanish?
Yes. It speaks English, Spanish (Mexico), Polish and German, and labels every request with the language your team should reply in.
Can you run auctions on my store?
Yes. Our auction engine adds proxy bidding, soft close, reserves and winner pay links to WooCommerce, on your own domain. Whaleworx runs every lot this way, and you can mix auctions with fixed-price items.
How accurate are the AI valuations?
They are a smart starting point, not a certified appraisal. The AI reads the photos, size, maker, materials and your notes, then posts a likely resale range with a confidence level. You can override or hide any estimate.
Will the AI make things up in my listings?
It is instructed never to invent provenance, dates, names or values, and you can skip AI entirely with “Keep my exact words.” Nothing goes live until you approve it.
What does it cost?
It depends on what you need. Book a 20-minute store review and you’ll leave with a clear plan and real numbers.
20 minutes. Real answers.
Let’s Turn Questions Into Sales.
We’ll look at how shoppers reach you today, where they drop off, and what instant, multilingual answers would mean for your store.
