Marketing & AI for Chicago real estateYour Next Buyer Has a Question at 10:37 PM.
Buyers scroll listings at night and on weekends, long after the showing schedule closes. Xblu builds the property website, AI assistant and follow-up system that answers them instantly, qualifies them, and puts every serious buyer in front of the agent or owner by morning.
- Answers 24/7 in 4 languages
- Qualifies buyers before the first call
- Every showing request logged
Built in Chicago for the people who buy, sell and lease it
Where deals stall
Listings Don’t Lose Buyers at the Showing. They Lose Them Online.
Whether you run a brokerage, work as a solo agent or are selling one condo yourself, the buyer who gets a fast, accurate answer is the buyer who books the showing.
Late-night questions go unanswered
Buyers tour listings on their phones at night. If parking, taxes or HOA dues take a day to answer, they’ve moved on to the next one.
You can’t pick up every call
You’re at a showing or a closing. The caller with a quick question leaves a voicemail, then calls the next listing instead.
Tire-kickers eat your week
Hours of back-and-forth with people who aren’t ready, while the pre-approved buyer waits for a reply.
Invisible to AI search
Buyers ask ChatGPT and Google for “South Loop lofts with a rooftop.” If your listing doesn’t say it clearly, you’re not the answer.
One showing, start to finish
The 10:37 PM Story
- 10:37 PM
A buyer finds the listing
They searched “South Loop condo with parking” or asked an AI. The property site loads fast on their phone.
- 10:39 PM
Your AI answers
Price, parking, taxes, HOA, the nearest CTA stop. Accurate, friendly and on-brand.
- 10:42 PM
The buyer is qualified
Timeline, pre-approval and preferred showing times land in Carma CRM. The agent or owner gets an email.
- 9:05 AM
You call back
You already know the buyer. The first call is about the showing, not twenty questions.
- Saturday
Showing booked
While other listings are still playing phone tag.
See it live
Already Working in the South Loop.
Film Exchange Loft is a for-sale-by-owner Art Deco condo at 1307 S Wabash. Its AI assistant answers buyer questions around the clock and sends every showing request straight to the owner. Xblu also builds for the title and legal side of Chicago-area real estate.
Film Exchange Loft
Property website · AI assistant · SEO
Visit live site ↗
Atlas Title & Closing
Brand · AI search · SEO · Hosting
Visit live site ↗
Lynette J. McKenzie, Ltd.
Website development · SEO · Hosting
Visit live site ↗
Beckman Builders
Website development · SEO · Hosting
Visit live site ↗Trained on your listings
It Knows the Property Like Your Best Agent Does.
We load your real listing details, disclosures, building info and neighborhood facts, so the assistant answers like the agent who knows the building, and stays inside what you approve.
🛡️ Guardrails built in
- Never gives legal or lending advice: routes those to your agent, attorney or lender
- Never negotiates price: offers go straight to a person
- Fair-housing minded: talks about the property, never about who “should” live there
- Never makes up answers: unknown questions go to a person
- Your data stays yours, on your site and in your CRM
Run your own numbers
What Are Slow Answers Costing You?
Based on your inputs: missed inquiries × your close rate × average commission. The “win back half” line assumes faster answers recover half of them.
Close more deals: book a reviewBuilt for every buyer
Welcome Every Buyer in Their Language.
Chicago buys homes in many languages. Your assistant answers in English, Spanish, Polish and German, starts in each buyer’s language, and tags every lead so your team replies the right way.
“Is parking included?”
“¿Se permiten mascotas en el edificio?”
“Czy mogę obejrzeć mieszkanie w sobotę?”
“Wie hoch sind die monatlichen HOA-Gebühren?”
One connected system
Get Found. Start the Conversation. Book the Showing.
A property website built to sell
Fast listing pages, real photos and video, and showing requests front and center.
Web design →✦Xblu AI Assistant™
Answers listing, building and neighborhood questions 24/7, and qualifies every buyer before the first call.
See the assistant →🔭EASEO™
Ranks you for neighborhood searches like “South Loop condos” and keeps listings clear enough for AI answers to recommend.
See EASEO →🐾Carma CRM™
Every buyer, seller and showing request in one pipeline, with follow-up reminders.
See Carma →From kickoff to launch
Live in About Six Weeks.
Walkthrough & listing intake
We capture your listings, disclosures, building details, neighborhood info and how you like showings handled.
Website build
Fast, mobile-first pages built SEO-first, so the right buyers find you.
AI training
Your assistant learns every listing. You test it until it sounds like you at an open house.
Lead routing
Carma CRM set up so every buyer and showing request reaches the right agent, right away.
Launch
Go live, connect Google, and start tracking every inquiry.
Questions From Agents, Brokers & Owners
Can the AI schedule showings?
It answers showing questions and collects each buyer’s preferred times, contact info and financing status. If you use ShowingTime or a booking calendar, it sends buyers straight to your link.
How does it qualify buyers?
It asks what your agents would: timeline, budget, pre-approval and whether they already work with an agent. Every lead is tagged in Carma CRM, so you call the serious buyers first.
Does it work for brokerages with lots of listings?
Yes. One assistant can cover a whole brokerage site, or each listing can get its own property site and assistant, like Film Exchange Loft in the South Loop.
What about fair housing and legal questions?
The assistant sticks to facts about the property and the neighborhood. It never steers buyers, never gives legal or lending advice and never negotiates price. Those go to your agent, attorney or lender.
Does it work in Spanish?
Yes. It speaks English, Spanish (Mexico), Polish and German, starts in each buyer’s language, and labels every lead with the language your team should reply in.
What does it cost?
It depends on what you need. Book a 20-minute real estate review and you’ll leave with a clear plan and real numbers.
20 minutes. Real answers.
Let’s Book More Showings.
We’ll look at how buyers reach you today, where leads stall, and what a faster system would mean for your listings.
