Marketing & AI for roofers & exterior contractorsThe Storm Hits at Night. So Do Your Leads.
After hail or high winds, homeowners search for a roofer right away, often at night. Xblu builds the website, AI assistant and follow-up system that answers them first, books the inspection, and hands your crew a qualified lead by morning.
- Answers 24/7 in 4 languages
- Never promises insurance coverage
- Every lead logged with the full conversation
Built in Chicago for the crews who keep Chicago dry
Where the money leaks
Roofing Jobs Go to Whoever Answers First.
Whether you replace residential roofs, handle storm work or run commercial crews, homeowners call the first company that responds. Here’s where most roofers lose that race.
Storm surges swamp the phones
After a big storm, calls pile up. Every voicemail is a lead your competitor answers first.
You’re on a roof, not a phone
Your best people are on jobs all day. Leads wait hours, and homeowners don’t.
Insurance confusion stalls deals
Homeowners don’t know what to ask or what to send. Unclear next steps kill momentum.
Invisible to AI search
People ask Google and ChatGPT for “roofer near me.” If your site isn’t clear, you’re not the answer.
One lead, start to finish
The Night-of-the-Storm Story
- 10:24 PM
A homeowner finds you
They searched “hail damage roof repair near me.” Your site loads fast on their phone.
- 10:27 PM
Your AI answers
Free inspection, emergency tarping, what to photograph for insurance. Calm and clear.
- 10:31 PM
The lead is logged
Address, damage notes and contact info land in Carma CRM. Your crew lead gets an email.
- 7:15 AM
Your team calls
They already know the house and the damage. The call books the inspection.
- Same week
Signed contract
While competitors are still calling back yesterday’s voicemails.
Proof, not promises
Already Building for Chicago Contractors.
Exterior contractors and builders already trust Xblu with the websites, search and hosting that bring in their jobs.
Trained on your company
It Knows Your Trade Like Your Best Estimator.
We load your services, materials, warranties, service area and process, so the assistant answers like a pro who has walked a thousand roofs, and stays inside what you approve.
🛡️ Guardrails built in
- Never promises insurance coverage or quotes prices
- Never makes up answers: unknown questions go to a person
- Never uses private pages or confidential content
- Rate limits & a daily budget cap stop abuse
- Your data stays yours, on your site and in your CRM
Run your own numbers
What Are Slow Callbacks Costing You?
Based on your inputs: slow leads × your close rate × average job value. The “win back half” line assumes faster answers recover half of them.
Win more jobs: book a reviewBuilt for every homeowner
Talk to Every Homeowner in Their Language.
Your assistant answers in English, Spanish, Polish and German, starts in each visitor’s language, and tags every lead so your team calls back the right way.
“Do you offer free inspections?”
“¿Trabajan con el seguro?”
“Czy naprawiacie dachy po gradzie?”
“Bieten Sie Finanzierung an?”
One connected system
Get Found. Start the Conversation. Never Miss a Roof.
A website built to book inspections
Services, service areas, warranties and reviews up front, with a big “book an inspection” button.
Web design →✦Xblu AI Assistant™
Answers homeowner questions 24/7, handles storm surges and books every inspection request.
See the assistant →🔭EASEO™
Ranks you for “roofer near me” and storm searches, and keeps you clear enough for AI answers.
See EASEO →🐾Carma CRM™
Every lead in one pipeline with follow-up reminders, so nothing goes quiet after a storm.
See Carma →From kickoff to launch
Live in About Six Weeks.
Kickoff walkthrough
We capture your services, materials, warranties, service area and storm process.
Website build
Fast, mobile-first pages built SEO-first, so the right people find you.
AI training
Your assistant learns your trade. You test it until it sounds like your best estimator.
Lead routing
Carma CRM set up so every request reaches the right person, right away.
Launch
Go live, connect Google, and start tracking every inquiry.
Questions From Roofing Owners
Will the AI quote prices or promise insurance coverage?
No. It explains your process and what homeowners should document, but never quotes prices or promises coverage. Those go to your team.
Can it handle storm surges?
Yes. It answers unlimited conversations at once, so a hailstorm that floods your phones doesn’t flood your voicemail.
Does it work in Spanish?
Yes. It speaks English, Spanish (Mexico), Polish and German, starts in each visitor’s language, and labels every lead with the language your team should reply in.
Does it work for painters, siding and gutter companies too?
Absolutely. We train it on whatever services you offer, from roofing and siding to painting and gutters.
How long does it take to launch?
About six weeks for the full system. If your website is solid, the AI assistant and CRM can go live in about two weeks.
What does it cost?
It depends on what you need. Book a 20-minute lead review and you’ll leave with a clear plan and real numbers.
20 minutes. Real answers.
Let’s Answer Every Lead First.
We’ll look at how leads reach you today, where they stall, and what a faster system would mean for your crews.
