Marketing & AI for therapists & mental health practicesReaching Out Is the Hardest Part. Make the Next Step Easy.

People often look for a therapist late at night, after working up the courage. Xblu builds the website, a carefully guarded AI assistant and the follow-up system that warmly answers practical questions, like insurance, availability and telehealth, and makes sure every new-client inquiry reaches your intake team by morning.

  • Never asks for health details in chat
  • Crisis messages get 988 & 911 right away
  • Every inquiry reaches your intake team
Lakeshore Counseling · AI Assistant
🌿 New client inquiry → your intake team
26years building for the web
413projects launched
158clients served
1senior partner on your account

Built for the practices that help Chicago heal

Therapists & counselorsPsychologistsPsychiatristsGroup practicesCouples & family therapyTelehealth practicesChild & teen therapy

Where new clients slip away

The First Message Matters Most.

Whether you’re a solo therapist or a group practice, people reach out when they’re ready, often after hours. A warm, fast, practical answer is often what helps them follow through.

🌙

People reach out late at night

Courage often shows up after 10 PM. A voicemail box can feel like a closed door.

💳

Insurance questions stall decisions

Does she take my plan? Is there a sliding scale? Unanswered, those questions end the search.

📞

Your phones are busy with sessions

You can’t answer calls mid-session, and new-client inquiries wait hours or days.

🔒

Privacy has to come first

Any tool on your site must handle sensitive moments with care, and never collect more than it should.

One inquiry, start to finish

The Late-Night First Step

  1. 10:58 PM

    Someone finds you

    They searched “therapist near me that takes Blue Cross” or asked an AI. Your site feels calm and clear.

  2. 11:00 PM

    Your AI answers

    Insurance, availability, telehealth, fees. Warm, practical and private. No clinical questions asked.

  3. 11:02 PM

    The inquiry is logged

    Contact info and scheduling preferences reach your intake team. Nothing clinical is stored in chat.

  4. 9:00 AM

    Your intake coordinator calls

    They already know the practical needs, so the call is about finding the right fit.

  5. This week

    A first appointment

    Because the first message got a kind, fast answer.

Trained on your practice

It Knows Your Practice Like Your Front Desk Does.

We load your clinicians, specialties, insurance panels, fees, availability and intake process, so the assistant answers practical questions warmly and accurately, and stays strictly inside what you approve.

👩‍⚕️ Clinicians & specialties💳 Insurance panels & fees💻 Telehealth & locations🗓️ Availability📝 Intake process👨‍👩‍👧 Couples, family & teens🌎 Languages spoken❓ What to expect

🛡️ Guardrails built in

  • Never gives therapy or medical advice, and never diagnoses
  • Crisis messages get the 988 Suicide & Crisis Lifeline and 911 right away
  • Never asks for health details: only contact info and scheduling preferences
  • Points to your secure intake forms for anything clinical
  • Your data stays yours, on your site and in your CRM

Run your own numbers

What Are Missed Inquiries Costing Your Practice?

First-year revenue at risk
If you win back half
Extra new clients per year

Based on your inputs: missed inquiries × the share who book × first-year client value. The “win back half” line assumes faster answers recover half of them.

Help more people: book a review

Built for every client

Welcome Every Client in Their Language.

Your assistant answers in English, Spanish, Polish and German, starts in each visitor’s language, and tags every inquiry, so you can match people with clinicians who speak their language.

EN

“Do you offer evening telehealth?”

ES

“¿Tienen terapeutas que hablen español?”

PL

“Czy przyjmujecie moje ubezpieczenie?”

DE

“Wie läuft das erste Gespräch ab?”

From kickoff to launch

Live in About Six Weeks.

Week 1

Practice walkthrough

We capture your clinicians, specialties, insurance, intake process and privacy requirements.

Weeks 2–3

Website build

Fast, mobile-first pages built SEO-first, so the right people find you.

Week 4

AI training & review

Your assistant learns your practice. You review every answer before it goes live.

Week 5

Lead routing

Carma CRM set up so every request reaches the right person, right away.

Week 6

Launch

Go live, connect Google, and start tracking every inquiry.

Questions From Practice Owners

Will the AI give therapy or medical advice?

No. It answers practical questions only, like insurance, fees, availability and telehealth. It never diagnoses or gives clinical advice.

What happens if someone is in crisis?

If a message suggests someone may be in danger, the assistant immediately shares the 988 Suicide & Crisis Lifeline and 911, and encourages them to reach out right away.

Is it HIPAA compliant?

The assistant is designed not to collect health information. It asks only for contact details and scheduling preferences and points people to your own secure intake forms for anything clinical. We’ll walk through your specific privacy requirements during setup.

Does it work in Spanish?

Yes. It speaks English, Spanish (Mexico), Polish and German, and labels every inquiry with the language your team should reply in.

How long does it take to launch?

About six weeks for the full system, including time for you to review every answer. If your website is solid, the assistant can launch sooner.

What does it cost?

It depends on what you need. Book a 20-minute practice review and you’ll leave with a clear plan and real numbers.

20 minutes. Real answers.

Let’s Make the First Step Easier.

We’ll look at how new clients reach you today, where inquiries stall, and what a warmer, faster first response would mean for your practice.