by Charlie B. | Jul 8, 2021 | Creative Assets, Behind The Code
Investing in creativity: A necessity for business transformation Susie Walker / March 2021 Susie Walker is the Head of Awards at Cannes Lions International Festival of Creativity. Here, she shares how creative transformation is necessary for business growth and...
by Charlie B. | Jun 10, 2021 | Behind The Code, PPC
“Maximizing every click” is the name of a strategy I employed at G2, intending to capture users when they landed on our site. I’ve been a big advocate of the notion that it’s harder to come by traffic. First, the barrier to content creation is lower than ever before,...
by Charlie B. | May 21, 2021 | Behind The Code
The Evolution of the Web The web has evolved a lot over the years, and the applications of it today are almost unrecognizable from its most early days. The evolution of the web is often partitioned into three separate stages: Web 1.0, Web 2.0, and Web 3.0. What is Web...
by Charlie B. | May 19, 2021 | Analytics, PPC
Alistair Rennie and Sian Davies have been analyzing the “messy middle” of the consumer purchase journey since 2019. Their latest research shows how behavioral science can be used to increase the effectiveness of Search ads. Consumers contend with a huge amount of...
by Charlie B. | Mar 8, 2021 | DIY Coding, UX
UI design and especially its more artistic, visual side is constantly evolving. While most current products repeat the same, trusted and well-known IA patterns, UI and the Value Proposition are the biggest differentiators the product can have. Nobody is going to try...
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