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Effective Digital Marketing Tactics For 2024

Effective Digital Marketing Tactics For 2024

by Charlie B. | Jan 1, 2024 | Marketing Agency, News, UX

In the dynamic landscape of digital marketing, staying ahead of the curve is crucial for businesses aiming to effectively engage and convert their target audience. As we step into 2024, several key digital marketing tactics have emerged as game-changers....
The Importance of Landing Pages

The Importance of Landing Pages

by Charlie B. | May 18, 2023 | Behind The Code, DIY Coding, Marketing Agency, PPC

A landing page is like a storefront in the online world. It’s the first page that potential customers ‘walk into’ when they click on your ad, email link, or search engine result. Just like how an organized and visually appealing storefront can...
Using Generative AI with Google Ad Scripts to Add Fresh Content to PPC Ads

Using Generative AI with Google Ad Scripts to Add Fresh Content to PPC Ads

by Charlie B. | Apr 14, 2023 | Behind The Code, DIY Coding, PPC, Research

I’m constantly updating our client’s Google Ad PPC campaigns with fresh content (mostly headlines and descriptions) to fuel Google’s AI with more variations in order to improve overall campaign performance. So, I set out on a quick experiment to see...
The SEO Advantages of using LiteSpeed Web Server for WordPress sites

The SEO Advantages of using LiteSpeed Web Server for WordPress sites

by Charlie B. | Feb 27, 2023 | Analytics, Behind The Code, PPC, UX

A LiteSpeed server is a type of web server software that is designed to handle and serve web pages and other internet content quickly and efficiently. It is a popular alternative to the more commonly used Apache web server. LiteSpeed is known for its speed and...
Is ChatGPT a good tool to accomplish digital marketing objectives?

Is ChatGPT a good tool to accomplish digital marketing objectives?

by Charlie B. | Feb 23, 2023 | Behind The Code, DIY Coding, Uncategorized

As an AI language model, ChatGPT is not a tool designed specifically for accomplishing digital marketing objectives. ChatGPT is designed to generate human-like text based on the input it receives, and it can provide information and guidance related to digital...
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