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Supercharge Google Search Ads with Behavioral Science

Supercharge Google Search Ads with Behavioral Science

by Charlie B. | May 19, 2021 | Analytics, PPC

Alistair Rennie and Sian Davies have been analyzing the “messy middle” of the consumer purchase journey since 2019. Their latest research shows how behavioral science can be used to increase the effectiveness of Search ads. Consumers contend with a huge amount of...
Start the year with new video measurement and reporting features

Start the year with new video measurement and reporting features

by Charlie B. | Jan 2, 2021 | Analytics, Behind The Code

As 2021 begins, we’re still adapting to new ways of life, whether it’s working from home or streaming the latest TV shows and movies directly from our living rooms. In this new environment, businesses are also learning how to achieve goals while working more...
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