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Pavlov’s Dog, Keywords, and the Timing Problem in PPC

Pavlov’s Dog, Keywords, and the Timing Problem in PPC

by Charlie B. | Jan 15, 2026 | PPC, DIY Coding, Featured, Research

Most people think PPC works because of clever headlines or aggressive bidding. It doesn’t. It works because the right words show up at the right moment — when someone is already primed to act. More than a century ago, Ivan Pavlov demonstrated this with a bell, a bowl...
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